CATEGORIES

(non-enterable)

The shortlist for this category will be drawn up by the Screen International editorial team, and winner will be decided by a public vote. 

These days, creating an event that generates substantial buzz in the big-screen marketplace can be many different things – a glitzy red-carpet premiere and/or extended event culminating in a film’s theatrical launch; a splashy season of films programmed around a particular talent, theme or genre; or even a festival.

Applicants in this category should demonstrate how their event cut through the noise with film fans and the press to generate a memorable, successful outcome for the parties involved. (Please note: this category is not open to event cinema campaigns, which are judged in a separate category)

(non-enterable)

The shortlist for this category will be drawn up by the Screen International editorial team, with the winner decided by this year's judging panel.

Feature films and brands are often closely tied together, not just with product placement on screen but lucrative brand partnerships that can greatly enhance awareness around a film’s release with the ticket-buying public.

This category recognises the top brand-film partnership of the year, whether it's a fast-food chain tie-in, an automobile or consumer goods campaign tied to a release, or a brand associating itself with a film’s thematic premise. Entries will be judged on how the brand and film each benefitted from the partnership and how audiences were involved in compelling ways.

(non-enterable)

The shortlist for this category will be drawn up by the Screen International editorial team, with the winner decided by this year's judging panel.

(non-enterable)

The shortlist for this category will be drawn up by the Screen International editorial team, with the winner decided by this year's judging panel.

This award recognises the best campaign by a cinema exhibitor to grow attendance frequency and/or revenue for a specific cinema, region, audience segment or for their circuit in its entirety. The campaign does not need to relate to a specific film title.

Sample submissions might include marketing campaigns that focus on cinema pricing initiatives, seasonal offers, key focus customer segments, loyalty programmes, food and beverage sales or the expansion of new cinema experiences.   The winning campaign will be recognised for its success in increasing cinema attendance and/or revenue through an innovative use of marketing channels, such as: database marketing, social media, mobile, online, in-cinema or traditional media.  

This award honours an individual cinema rather than the chain. Any cinema can nominate itself. A chain, should it choose, can also nominate more than one of its own sites.

The UK's exhibitors continue to innovate and draw in audiences despite the challenges that have been faced in recent times. This category honours the cinema (single site) that showed strong performance with ticket sales and also engaged in new and improved ways to serve both its local audience and distributors. While ticket sales will be a factor, judges will be looking for evidence of how the cinema connects with and serves its community, as well as innovation and/or ambition around programming.

This award honours an individual cinema rather than the chain. Any cinema can nominate itself. A chain, should it choose, can also nominate more than one of its own sites.

The UK's exhibitors continue to innovate and draw in audiences despite the challenges that have been faced in recent times. This category honours the cinema (single site) that showed strong performance with ticket sales and also engaged in new and improved ways to serve both its local audience and distributors. While ticket sales will be a factor, judges will be looking for evidence of how the cinema connects with and serves its community, as well as innovation and/or ambition around programming. 

This award recognises the UK-based distributor which had outstanding achievement in connecting its films with British moviegoers, and can demonstrate quality work across its entire slate during the eligibility period.

Judges will be looking at impressive commercial performance on a mix of releases, but also evidence of strong campaigns to reach audiences in new and innovative ways, and marketing team ambition.

Changing the industry for the better requires the will and determination of the many not the few, but opening doors to create a diverse, inclusive and representative workforce will build a better future for all.

This award recognises an individual or organisation that has done inspirational work to help create a more inclusive industry.

The award recognises the best theatrical release campaign for a feature-length documentary looking at how marketing, PR and social media successfully connected the film to its audience.

This category is open to day-and-date premieres although entries must qualify as a feature film.

This award recognises the phenomenal growth in the 'event cinema' or 'alternative content' industry. The award will recognise a one-off event cinema offering that was shrewdly marketed and connected with audiences. It will not be judged on box-office results alone, but how well the campaign hit its target market.

A release that enjoyed a continuous run in cinemas is not eligible for this category, but an event-cinema offering that screened after its initial launch on other dates and/or in other venues is suitable to enter. A feature film with a typical theatrical run which had a special Q&A one night is also not eligible for entry.

This category is for event cinema offerings in traditional cinemas, not for site-specific installations or pop-ups outside of the cinema. Entries are likely to come from the fields of opera, music, theatre, museum exhibitions, and other similar non-film content.

This award will recognise the company or individual cinema that has devised and implemented a clear strategy around creating a greener, climate-friendly workplace and promoting sustainable practices with employees and customers.

The winning organisation will demonstrate clearly how a reduction in its overall carbon footprint has been achieved.

This category recognises the rising stars in the world of theatrical distribution, marketing, publicity or exhibition, talented executives who will rise to the top of their profession and the film community in the years to come. These dynamic achievers should have been working in the film industry for no more than five years.

Candidates should be nominated by a line manager or a senior colleague in their company (apart from sole operators who are able to nominate themselves). Nominations can also be supported by a written reference from a colleague outside the candidate’s company who has worked closely with them or can accurately comment on their work. We encourage entries from diverse candidates.

The award recognises the best theatrical release campaign for a foreign-language release looking at how marketing, PR and social media successfully connected the film to its audience.

This category is open to day-and-date premieres although entries must qualify as a feature film.

This award recognises the best feature film poster of the year – specifically designed for a UK release campaign, and not an existing poster created in the US or other territory. Where the original poster was created by international partners, the organisation will need to demonstrate how the poster was adapted for the UK market.

The category is judged not just on aesthetic appeal but how the poster represents the film, and how it enticed audiences. This category is open to posters designed to support UK theatrical campaigns only – posters designed for festivals or sales agents will not be considered.

This award will recognise a PR campaign for a film’s launch, whether through strong traditional efforts or making use of new innovations in an evolving theatrical market including use of social media/influencers, or a combination of both. Box-office/audience performance relative to target market will be considered. The winning campaign will demonstrate that it was able to build palpable buzz around a film’s release, making it a must-see with its target audience.

This category is open to both agencies and in-house PR teams, who can enter separately or in tandem for individual releases.

This award is open any team from any discipline, including publicity (in-house or agency), marketing, distribution and cinemas, which can demonstrate exceptional achievement and innovation in connecting theatrical releases with audiences.

The award can be given for work across the entire eligibility period, or for a specific campaign or event that had a notable impact with its audience 

This award will recognise a campaign for a film’s theatrical launch, whether through strong traditional efforts or making use of new innovations in an evolving theatrical market including use of social media/influencers, or a combination of both. Box-office/audience performance relative to target market will be considered.

The winning campaign will demonstrate that it was able to build palpable buzz around a film’s release, making it a must-see with its target audience.

This award will recognise a campaign for a film’s theatrical launch, whether through strong traditional efforts or making use of new innovations in an evolving theatrical market including use of social media/influencers, or a combination of both. Box-office/audience performance relative to target market will be considered.

The winning campaign will demonstrate that it was able to build palpable buzz around a film’s release, making it a must-see with its target audience.

This award recognises a film trailer that was conceived and created in the UK specifically for the UK release. Where the original trailer was created by international partners, the organisation will need to demonstrate how the trailer was adapted for the UK market.

Entries will be judged on editing and approach, plus its representation of the film and building buzz with audiences.